ABOUT US

EMPOWERING YOUNG WOMEN TO BE FIERCELY CONFIDENT...EVERY DAY OF EVERY MONTH. 

 

Louisa Williams Ms Fierce

 

Although Mila is yet to have her first period, she is curious and we have always had open conversations about them and what to expect. Mila is the one who gave me the idea of designing stylish, comfortable and period safe swimwear and here is how it happened...
 

We were on a family holiday and Mila wanted me to swim with her. I told her that I couldn't on that day because I had my period. She thought about it for a while and then asked, "When I get my period will I have to wear a tampon in the pool?"
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I immediately thought back to my teenage years and recalled that I did not wear tampons until my 20's (and still dislike them, I much prefer period underwear). 
So I replied with "They will have invented something for you by then, so you won't have to". 
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My Entrepreneurial brain started working overtime.
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I again thought back to my teenage years and recalled that I would not swim or wear swimwear when it was "that time of month". I would just watch from the sidelines and miss out, whether it be school swimming carnivals, the beach or local pool with friends or on family holidays. 
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Females should not have to miss out on such a simple pleasure - we do enough missing out during pregnancy and beyond (wine, cheese, wine...an exhaustive list really). 
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As a longtime advocate of period underwear, I thought that period proof swimwear in trendy designs would be the perfect solution for her (and all tweens and teens) and would ensure that she could do whatever her friends were doing, every day of every month. 
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So, that very same day, I made the decision to start a swimwear line for young women like Mila, that would empower them and give them the confidence to wear swimwear whenever they wanted or needed to. 
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Ms Fierce was in motion. 

 

What is Ms Fierce Swimwear?

Ms. Fierce swimwear has discreet triple-layered technology, making it leak and odour proof, giving young women the confidence to wear swimwear every day of every month. 

The designs and fabric are so impressive, that she'll want to wear them even when it's not that time of the month....and when it is, she will be confident, comfortable and carefree and never have to miss out...because anything that he can do, she can do! 

 

How Ms. Fierce Period Swimwear Works:

Period swimwear is designed to look and function like regular swimwear but with the added benefit of absorbing menstrual flow. The technology behind it includes multiple layers of fabric, each serving a specific purpose:

1. Top Layer: The layer closest to the skin is soft, moisture-wicking, and designed to keep you feeling dry. It quickly draws moisture away from the skin to prevent any discomfort.
2. Absorbent Core: This layer is highly absorbent and can hold a significant amount of liquid. It’s made from a special material that traps and holds menstrual fluid securely, preventing leaks. This core is similar to what’s used in high-quality period underwear.
3. Waterproof Outer Layer: The outermost layer is waterproof, which ensures that menstrual fluid stays inside the garment and doesn’t leak into the pool or ocean. It also prevents external water from seeping into the absorbent core, so it won’t become waterlogged.

Hygiene Considerations

As for hygiene, the design of period swimwear takes this into account. The waterproof layer ensures that menstrual fluid stays contained within the swimwear, so it does not mix with the surrounding water. This prevents any contamination, keeping the environment clean and safe for others swimming nearby.

Reliability and Safety

Period swimwear has been extensively tested to ensure it holds up under various conditions. The materials used are durable and designed to function effectively both in and out of the water. Regarding stories of failure, while no product can be 100% fail-proof in every scenario, period swimwear is designed to be as reliable as possible when used correctly. It’s important to choose the right absorbency level based on your flow and follow care instructions to maintain the swimwear’s performance.

Understanding More About the "How"

The key to period swimwear’s effectiveness lies in the absorbent core and waterproof layer. The absorbent core is made from high-tech fabrics that can absorb menstrual fluid while repelling water. This means that the swimwear holds blood inside the garment without allowing pool or sea water to mix in. The waterproof layer ensures that this fluid doesn’t escape, keeping everything contained.

Trust and Peace of Mind

We understand the importance of trust when it comes to products like these. Ms Fierce’s period swimwear is designed with the highest quality materials and is rigorously tested for performance. For added peace of mind, you can always start by trying the swimwear in a controlled environment, like at home or in a private pool, to build confidence in its effectiveness.

If you have any more questions or need further clarification, feel free to ask. We’re here to help you and your daughter feel confident and comfortable while swimming during her period.

The Environment

Ms Fierce swimwear is helpful for the environment.  

Women in Australia alone go through 500 million pads yearly.

The average Australian woman disposes of 10,000 to 12,000 used sanitary products in their lifetime. Add to that the fact that synthetic pads and tampons can take around 500 to 800 years to biodegrade.

Pads and tampons are responsible for about 200,000 tonnes of waste per year – most of which contains plastic.

Bring on the reusable solutions!